• Joss Bowmaker

6 Common Q&A’s About SEO

Updated: Mar 31

1. What is SEO?

SEO stands for search engine optimisation. Search engine optimisation is the process of bettering the quantity and quality of website traffic to your website from search engines like Google. Therefore, it is the process of improving your site to increase its overall visibility for relevant searches. For example, if you have an organic skincare brand, you would like people shopping for skincare products to be able to find your site. If done correctly this means your brand gets more exposure as more people find your site for the right reasons. SEO's main goal is to make your businesses webpage the perfect answer to someone’s search query. SEO channels the right customers to your page.

2. Why do I need SEO?

Search engines, (like Google), sift through millions of websites to determine which is the most relevant. So, it’s safe to say it’s pretty competitive. As an SEO consultant I convince search engines that your website is deserving of a better ranking, increasing your company’s visibility and targeting the right customers.

You can no longer fool Google by stuffing your site into a pair of metaphorical SEO spanks. If you want to be seen by your targeted customers, you have to get to the gym and do the hard yards, or you could hire me and save yourself some sweat.

3. Is SEO cost effective?

If done correctly SEO outperforms paid advertising. Your competitors might have a bigger budget to throw at paid google ads, but buying customers often results in money down the digital drain.

Attracting unpaid, organic traffic by virtue of having a well-optimised website is a genuine investment – because it continues to pay off in the long run.

4. How does SEO help me outdo my competitors?

By ranking well in Google, customers are able to identify that you are leader in your industry. Also known as the ‘Halo Effect’, unpaid visibility in SERPs is a vote of confidence from search engines that your brand can be trusted – and that you know what you’re talking about.

5. Does SEO have longevity?

Gone are the days where consumers learn about your products and services on the radio or TV. Your customers rely on search engines. Online searching and shopping is here to stay and it will only continue to grow and evolve. SEO is a long-term investment, the sooner you start investing, the better.

6. How does SEO generate more sales?

SEO channels more quality visitors to your website by attracting traffic that’s actively looking for what you’re selling. If your website provides a more informative, engaging, and user-friendly experience than your competitors, there’s a good likelihood you’ll get the sale.

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